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Ultra 90™ Fat Burner Review
According to the Ultra 90™ promotional material...
"Ultra 90™ is an all-natural Collagen Protein Formula working as a nutritional supplement that assists the body in shedding excess body fat and toxins naturally. Ultra 90™ does not stimulate, starve or trick your body into weight loss. It simply supports the body's lean muscle tissue and fuels the body's natural mechanism in burning off excess fats and sugars more efficiently."
Hmm.
Isn't that interesting.
I wonder how, exactly, Ultra 90™ manages to achieve such miraculous results. After all, there isn't the slightest shred of clinical evidence that "collagen protein formulas" have the slightest effect on weight loss and body composition.
In fact, similar claims got Body Solutions (a similar product promising similar results) into trouble with the FTC -- they were sued in Dec 2002 for making false and unsubstantiated claims to sell their product.
Another similar product, Calorad, has avoided the same fate as Body Solutions by distributing their product through independent distributors, and are therefore largely avoiding the retail market and the ire of the FDA.
However, in 1999, the Healthy Weight Journal (Volume 13, pp 14 and 16, No. 1 January/February 1999) featured Calorad in the list of the Year’s "Worst" Weight Loss Products. The claims, they say, are ridiculous, and not backed by any credible evidence.
Bottom line?
Collagen proteins are low quality, incomplete proteins that do nothing to "support the body's lean muscle tissue and fuel the body's natural mechanism in burning off excess fats and sugars." Such claims are completely ridiculous and not grounded in fact of any sort.
If there's any weight loss associated with products like these, it can very likely be a attributed to the period of fasting before bedtime (about 3 hours, which is often the worst time for snacking), and increased water consumption.
Save your money.
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