Dirty Rotten Tricks: Introduction and Overview!
In the Dirty Rotten Tricks series of videos, we reveal the most underhanded, deceptive and downright dirty tricks the nutritional supplement retailers use on you, in order to sell more products. In this introductory article, I am going to talk a little bit about the retail environment that allows this sort of behavior to flourish. Although we will be talking mostly about weight loss and bodybuilding supplements in this video series,...
Dirty Rotten Tricks Video #1: The Patented Ingredients Scam
You’re on the quest for an “over the counter” weight loss supplement, and you’re doing some “research” online. Before long, you happen across a product review site that ranks a certain product highly based on the fact that it contains “patented ingredients.” See? There it is—”patented ingredients”, and there’s the corresponding red checkmark. Unfortunately, when it...
Dirty Rotten Tricks Video #2: The Clinical Study Scam
When they’re trying to convince you that their product is the absolute best on the market and you really should buy it right now, retailers have absolutely no hesitation in “pulling out all the stops.” They will stop at nothing to get the sale, and they will say just about anything to do so. One of the most effective ways to do this is to suggest their product is backed by credible scientific...
Dirty Rotten Tricks Video #3: The Funky Nomenclature Trick
The third video in the Dirty Rotten Tricks series covers something I like to call the “funky nomenclature” trick. Yes, I could call it something a little more accessible, but I have to confess… I like “funky nomenclature”. Anyhow, if you’re sitting there scratching your head and wondering what the heck I am going on about, let me get to the point… “Funky nomenclature” really means...
Dirty Rotten Tricks Video #4: The “Label Dressing” Trick
Here we are, 4 videos into the Dirty Rotten Tricks video series, and now we’re ready to talk about “label dressing.” It is, without a doubt, one of the most commonly used dirty tricks in the supplement retailer’s handbook. So what is label dressing exactly? Let’s address the first question… Label dressing is the unnecessary “spicing up” of a product’s label by adding a large number...
Dirty Rotten Tricks Video #5: The Testimonials Scam – Part 1
Click here for the second video in the testimonials scam series! We’re all familiar with retailers using testimonials to sell products. They use them because consumers respond to what appears to be independent verification of their advertising claims. Whether it’s a glowing written review from “Mary H of Ohio” or lavish praise heaped by an attractive individual in a television commercial, testimonials sell...
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