The 2008 Ig Nobel Prizes
Ok, this has nothing to do with fat loss or fitness, really…but I thought it was kinda funny. The Ig Nobel Prizes are awarded by the Annals of Improbable Research, a tongue-in-cheek scientific society dedicated to highlighting amusing (and eccentric) research.
Our goal is to make people laugh, then make them think. We also hope to spur people’s curiosity, and to raise the question: How do you decide what’s important and what’s not, and what’s real and what’s not — in science and everywhere else?
A few of this year’s winners:
NUTRITION PRIZE. Massimiliano Zampini of the University of Trento, Italy and Charles Spence of Oxford University, UK, for electronically modifying the sound of a potato chip to make the person chewing the chip believe it to be crisper and fresher than it really is.
REFERENCE: “The Role of Auditory Cues in Modulating the Perceived Crispness and Staleness of Potato Chips,” Massimiliano Zampini and Charles Spence, Journal of Sensory Studies, vol. 19, October 2004, pp. 347-63.
ECONOMICS PRIZE. Geoffrey Miller, Joshua Tybur and Brent Jordan of the University of New Mexico, USA, for discovering that a professional lap dancer’s ovulatory cycle affects her tip earnings.
REFERENCE: “Ovulatory Cycle Effects on Tip Earnings by Lap Dancers: Economic Evidence for Human Estrus?” Geoffrey Miller, Joshua M. Tybur, Brent D. Jordan, Evolution and Human Behavior, vol. 28, 2007, pp. 375-81.CHEMISTRY PRIZE. Sharee A. Umpierre of the University of Puerto Rico, Joseph A. Hill of The Fertility Centers of New England (USA), Deborah J. Anderson of Boston University School of Medicine and Harvard Medical School (USA), for discovering that Coca-Cola is an effective spermicide, and to Chuang-Ye Hong of Taipei Medical University (Taiwan), C.C. Shieh, P. Wu, and B.N. Chiang (all of Taiwan) for discovering that it is not.
REFERENCE: “Effect of ‘Coke’ on Sperm Motility,” Sharee A. Umpierre, Joseph A. Hill, and Deborah J. Anderson, New England Journal of Medicine, 1985, vol. 313, no. 21, p. 1351.
REFERENCE: “The Spermicidal Potency of Coca-Cola and Pepsi-Cola,” C.Y. Hong, C.C. Shieh, P. Wu, and B.N. Chiang, Human Toxicology, vol. 6, no. 5, September 1987, pp. 395-6.
And my personal favorite:
LITERATURE PRIZE. David Sims of Cass Business School. London, UK, for his lovingly written study “You Bastard: A Narrative Exploration of the Experience of Indignation within Organizations.”
REFERENCE: “You Bastard: A Narrative Exploration of the Experience of Indignation within Organizations,” David Sims, Organization Studies, vol. 26, no. 11, 2005, pp. 1625-40.
Yes…these are all real, scientific papers too. 😀
