Taco Bell Demands Apology
Remember the Taco Bell lawsuit? I noted it back in January and – after doing a bit of “back-of-the-envelope” calculating – I opined that Taco Bell “… could be holding a very strong hand, indeed.”
Indeed. Obney and her attorneys voluntarily dropped the lawsuit on April 18th.
Taco Bell, a unit of Yum Brands Inc, said no money had changed hands and that it was not changing its products, ingredients or advertising.
Monday’s dismissal came after Taco Bell launched what its chief executive officer, Greg Creed, in an interview called a $3 million to $4 million nationwide advertising campaign to combat negative publicity from the January lawsuit.
“We gave them the facts, which we could have given them three months ago before this was filed, and when they saw the facts they withdrew the lawsuit,” Creed said in the interview. “It’s that simple.”
…Dee Miles, a partner at Beasley, Allen, Crow, Methvin, Portis & Miles PC in Montgomery, Alabama, representing Obney, said his firm withdrew the lawsuit after Taco Bell made “changes in marketing and product disclosure.”
Miles declined further comment, his office said.
So Taco Bell won this round. And it’s not going to let Beasley, Allen, Crow, Methvin, Portis & Miles forget it, either. The company just launched a new ad campaign: “Would it Kill You to Say You’re Sorry?” And – according to this Fox News report, it may be considering legal action of its own.
