Say No to Really Stupid Gym Ads - The UltimateFatBurner Blog

Say No to Really Stupid Gym Ads

Posted By on Jul 6, 2009 | 1 comment

Yes, I know it’s tongue-in-cheek, but I find the new Gold’s Gym ad campaign, “Say No to Cankles” to be really annoying.

REALLY annoying.

Why?  Because far too many women are hyper-conscious about their bodies already.  There’s no shortage of media attention to breasts, hips, tummies, derrieres, thighs, and (thanks to Michelle Obama) even arms.  Inventing even more “aesthetic afflictions” to be embarrassed about is advertising FAIL.

Give it a rest guys…while it’s not as blatantly offensive as Bacardi’s “Get An Ugly Girlfriend” ad campaign, it’s not funny – it’s just dumb.

Author: elissa

Elissa is a former research associate with the University of California at Davis, and the author/co-author of over a dozen articles published in scientific journals. Currently a freelance writer and researcher, Elissa brings her multidisciplinary education and training to her writing on nutrition and supplements.

1 Comment

  1. Rob

    July 8, 2009

    Now at least I know what “cankles” are.

    Heaven forbid I that ever catch this hideous disease

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