QVC to Pay 7.5 Million Fine for Deceptive Supplement Claims
Another FTC action against unsubstantiated claims…
“QVC aired ads that weren’t true and violated an FTC order,” said Eileen Harrington, Acting Director of the FTC’s Bureau of Consumer Protection. “Simply put, we aren’t going to let QVC get away with this. The company is responsible for the product claims made on its programs, and we expect that going forward, QVC will do a better job for its audience and make sure that its programs are truthful and not deceptive.”
The advertisements allegedly included unsubstantiated claims that the weight-loss supplements could cause people to lose significant amounts of weight, maintain their weight loss for a long time, and prevent carbohydrates from being stored as fat; false claims that the weight-loss supplements could prevent dietary fat from being absorbed in peoples’ bodies; unsubstantiated claims that the energy-enhancing supplements could reduce fatigue and increase energy in people with severe fatigue and other physical ailments; and unsubstantiated claims that Lipofactor lotion could reduce cellulite, including measurable decreases in the sizes of individuals’ arms, legs, and abdomens.
The full complaint is available from the FTC here: http://www.ftc.gov/os/caselist/9823152/040324cmp9823152.pdf
