The UFB Blog - The UltimateFatBurner Blog

The UFB Blog

“MisFits” Misfires

Posted by on 6:40 am in Health and Wellness, Media Misfires, UltimateFatBurner.com | 1 comment

I usually enjoy the “MisFits” column in the Washington Post. Authors Vickie Hallett and Lenny Bernstein have an obvious enthusiasm for health/fitness. But I found this short notice annoying: Get Fit in 2010   Monday, November 23, 2009; 7:03 PM New Year’s...

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TIME: How Sugary Cereal Makers Target Kids

Posted by on 2:42 am in Ad Claims, Childhood Obesity, Health and Wellness, Health Claims, Obesity, UltimateFatBurner.com | 0 comments

The Nov. 2 issue of TIME magazine has a great article on the latest report from the Rudd Center for Food Policy and Obesity: “Sweet Spot: How Sugary Cereal Makers Target Kids.” Rudd researchers just finished crunching Nielsen and comScore data — which track...

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The Alpha Male Challenge – Week 9

Posted by on 6:24 am in Exercises, UltimateFatBurner.com | 4 comments

And th-th-th-thaaaat’s all, folks! This week wasn’t too different from last week – except a little less grueling.  There was only one “Punisher” set and 2 drop sets in the three workouts.  This was fine with me, however… not sure I could have...

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I’m Not Raising My Hand for Chocolate Milk

Posted by on 6:34 am in Childhood Obesity, Health and Wellness, Obesity, UltimateFatBurner.com | 6 comments

This LA Times article describes what happens when your kids are raised to prefer sweetened foods. Reporting from Chicago – The dairy industry recently rolled out an expensive media campaign in praise of chocolate milk, a classic school lunch drink that’s under...

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Spanx For Dudes?

Posted by on 4:53 am in Ad Claims, Humor, Self Image, UltimateFatBurner.com | 3 comments

Introducing the RipTFusion, “the revolutionary torso enhancing undershirt.” And no, I don’t believe in Spanx for wimmin, either.  What’s the point in pretending to have a better body than you really do? If you need “body shaping”...

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Men’s Health on Acai: “Pulp Fiction”

Posted by on 4:22 am in Ad Claims, Health and Wellness, Health Claims, UltimateFatBurner.com | 3 comments

We haven’t visited Ye Olde Superfruit controversies in a while, so I thought I’d link to this recent Men’s Health article on acai by Bryan Smith. The upshot, say experts, is that no one fruit or berry, no matter what its ORAC score, fires an antioxidant silver...

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