The UFB Blog - The UltimateFatBurner Blog

The UFB Blog

Bad News for Wrigley & Coke

Posted by on 10:30 pm in Health Claims, UltimateFatBurner.com | 2 comments

Wrigley and Coca Cola are just two of the food companies experiencing legal setbacks in their efforts to capitalize on the functional food trend. First up, Coke recently lost its bid to have the CSPI-backed, class action suit against Vitamin Water dismissed. According to...

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Creepy Commercial

Posted by on 3:32 am in Obesity, UltimateFatBurner.com, Weight Loss | 4 comments

Ok, Roche gets my vote for creating the creepiest ad evah (!) for a weight loss product.  The company’s NZ ad campaign for Xenical virtually equates losing weight with your worst nightmares. [youtube:http://www.youtube.com/watch?v=48aQa4kpvu8] Then again, considering that...

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Respectful Insolence: “Joe Mercola’s Shampoo Woo”

Posted by on 11:50 pm in critical thinking, Health Claims, UltimateFatBurner.com | 8 comments

In my years on the “Bodybuilding Revealed” and “Fat Loss Revealed” forums, I’ve had to field a number of questions related to the rather bizarre mix of sense and nonsense spewed by Dr. Joseph Mercola.  Sorting out the truth from the half-truths and...

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C&EN: Supplementing Knowledge

Posted by on 5:38 am in critical thinking, Health and Wellness, Supplement Ingredients, UltimateFatBurner.com | 2 comments

As I surf around the medical blogosphere, I can’t help but notice the hostility that various MD’s express towards supplements.  I understand where they’re coming from – there are a lot of sensational claims being made on very shaky evidence. ...

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Engineer Designs Weighted Clothing Line

Posted by on 10:47 pm in fitness, UltimateFatBurner.com | 2 comments

Using weighted clothing to improve strength, power and/or endurance isn’t new – in fact, well-made, close-fitting weighted vests and shorts have been used by athletes for quite some time.  I own a “Smart Vest” myself, and have made good use of it. But...

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Ummmm…Yay, I guess

Posted by on 10:02 pm in Food Tech, Health and Wellness, UltimateFatBurner.com | 4 comments

According to researchers from the University of Minnesota, fast food chains have “…significantly decreased trans fats in the oils they use to cook food.” By using the School of Public Health’s Nutrition Coordinating Center’s proprietary database —...

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