Dishonest Or Incompetent? Your Choice…
For some reason I decided to go check out some of UltimateFatBurner.com’s competitors today; you know – the thinly disguised product promotion sites masquerading as unbiased “review” sites. Not really sure why I decided to do this; some perverse desire to raise my blood pressure, I guess.
Anyhow, if you’re subscribed to UltimateFatBurner.com’s newsfeed you’ll be aware that many of the products I have reviewed lately feature 1 or more patented weight loss ingredients in their overall formulas. Retailers are using these patented ingredients as part of their overall marketing strategy, capitalizing on the common misconception that “patented” means proven and effective (one product claims its blend of clinically proven and patented weight loss ingredients outperforms prescription weight loss drugs).
As Elissa outlines in this blog post that is clearly not the case.
I was therefore surprised to read one reviewer validate the formula of a product containing several patented ingredients with this astonishing statement…
“In order for an individual ingredient to be awarded a patent it must be clinically proven to be safe and effective.”
Bzzzzt! Sorry, that’s incorrect. As Elissa plainly states in her post…
“A patent is simply a legally-recognized grant of property rights over an invention, formula, or design.”
And it means absolutely nothing when it comes to proving that a product actually works.
In this case, this reviewer appears to be doing little more than inflating the credibility of this product’s profile in order to generate sales. And this reviewer is either incompetent (i.e., s/he does not know that “patented” does not mean “proven to work”) or s/he is dishonest; s/he does know but is further perpetuating this misconception for monetary gain.
Either way, it’s a disturbing indication of the quality of material distributed by folks “pretending” to be experts. And it further emphasizes the importance of obtaining your information from credible resources.
I rest my case.
