UltimateFatBurner.com - The UltimateFatBurner Blog

QVC to Pay 7.5 Million Fine for Deceptive Supplement Claims

Another FTC action against unsubstantiated claims… “QVC aired ads that weren’t true and violated an FTC order,” said Eileen Harrington, Acting Director of the FTC’s Bureau of Consumer Protection. “Simply put, we aren’t going to let QVC get away with this. The company is responsible for the product claims made on its programs, and we expect that going forward, QVC will do a better job for its audience and make sure that its...

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Exercise and Calories: Reality Check

WebMD has a nice little online feature: the Fit-O-Meter, which calculates the calories burned for 600 different activities. You pick the activity, plug in your weight and the duration, and voila: you get an estimate of the number of calories you’ve burned. There are a few caveats, of course…for one thing, this sort of calculator can’t account for the metabolic benefits of exercise (such as improvements in insulin...

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Everything I Loathe About Women’s Magazines…

…is captured in a slide show – “10 Reasons You’re Not Losing That Weight” –  from “Women’s Health.”  For starters, it was trite and poorly thought out… For example: Roadblock number 1: Always a go-getter, you work out at 6 a.m. This made no sense to me…I know plenty of very lean people who workout at the crack of dawn.  Sure, there are a few precautions they take,...

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Acai Berry Weight Loss Scam Attracts Mainstream Attention. Finally!

Acai, if you haven’t heard, is another one of those trendy, exotic “super fruits” that are all the rage these days. And while acai is a great source of anthocyanins (antioxidants) and does have a high ORAC (oxygen radical absorbance capacity) “score”— it’s being marketed by some unscrupulous folks as being a cure all for just about everything. The greatest offenders are on the Internet, who hawk...

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The List Keeps Getting Longer…

The FDA list of fat loss supps adulterated with pharmaceuticals keeps growing.  Initially, it was 28.  Then it grew to 69…now it’s 72 – enough to trigger a new alert message. On Dec. 22, 2008, the FDA warned consumers not to purchase or consume 28 different products marketed for weight loss. On Jan. 8, 2009, the FDA expanded the list of tainted weight loss products to include 41 additional tainted products. The FDA...

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Should You Buy Organic?

This is a question I get asked periodically…and people are often surprised by my answer.  As I put it to one such person on the “Bodybuilding Revealed” forum: “As a “nutritional expert” (your term, not mine), I am vastly more concerned about whether people eat the damn fruits and veggies at all. Organic food is often considerably more expensive than conventionally grown/produced items, and I am not...

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