Target Women: Yogurt
Ran across this during my travels across the blogosphere. I have a tough time as it is with gender-specific marketing for ordinary products…so it was amusing to see these particularly lame yogurt ads get skewered by comedian Sarah Haskins. [youtube:http://www.youtube.com/watch?v=ffIo2VAi_qg] Actually, I prefer Greek yogurt to all that sweetened Yoplait junk – higher in protein, and sinfully rich-tasting – even the...
Get A Freakin’ Clue!
It’s a good thing my hair is shaved down to a fraction of an inch, because frankly, if it were not, I’d be mightily tempted to tear it all out. Let me explain… As you know, part of my duties at UltimateFatBurner.com include moderating visitor feedback comments over at its sister site, Real-Customer-Comments.com. If you haven’t yet visited, let me fill you in on on this site… A few years back, we started...
10 Secrets of the Effortlessly Thin
…is the title of a little slideshow over at MSN.com. It’s actually pretty good, except – of course – for the title. According to the slideshow, those of us who manage to stay thin… don’t crash diet keep track of our weight exercise regularly don’t engage in emotional eating stop eating when we’re full don’t surround ourselves with temptation allow ourselves treats eat breakfast...
Counting Calories for Cooked vs. Raw Foods
I get questions on this all the time on the forums I moderate, so I figured this was worth discussing…it seems like a common point of confusion. Simply put, foods change in volume/weight during cooking. Certain foods, like meat or fish, shrink. Others, like pasta or oatmeal, expand. But what’s important to remember, is that the difference between cooked vs. raw is mainly due to changes in water content. Meat shrinks...
Exercise Machines and Calories
I ran across this article by Julie Deardorff in the Chicago Tribune today, which discusses the accuracy of the calorie counters on cardio machines…the take home is that you may not be burning as many cals as you think you are, depending on the machine you use… “The bicycle predictions are the easiest to make, because the variation in people’s mechanical efficiency is relatively low, and it’s very easy to...
Kevin Trudeau, Makers of Lipodrene in FTC Crosshairs
The FTC’s been busy. For starters, Kevin Trudeau, author of “The Weight Loss Cure ‘They’ Don’t Want You to Know About” recently had his original, $5 million dollar fine for civil contempt upgraded to $37,616,161 – the amount of money consumers paid in response to his infomercials. Urged by both the FTC and Trudeau to reconsider aspects of its August order, on November 4 Judge Gettleman amended the judgment to $37,616,161,...
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