Having it Their Way
Just finished a recent article on trends in fast food marketing: Fat Profits, by Joe Keohane. An excerpt: In an age when other chains have been forced to at least pretend that they care about the health of their customers and have started offering packets of apples and things sprinkled with walnuts and yogurt, Hardee’s and Carl’s Jr. are purposely running in the opposite direction, unapologetically creating an arsenal of...
What Do You Care What Other People Think?
About a year ago, I was feeling a little restricted by the gym I was using, so I decided to check out the new Gold’s Gym in our neighborhood. Gold’s was housed in a biiiiig, two story building: all shiny and new, with lots of shiny new equipment too. I especially liked the free weight area, which was bigger and better equipped than the one I was using. I got a little annoyed, however, when the sales dude giving me the...
Want to Add Muscle? You Need to Eat Enough Food!
I moderate two private fitness forums: “Fat Loss Revealed” and “Bodybuilding Revealed.” These names are pretty self-explanatory…the first forum is dedicated to fat loss, while the second is concerned with building muscle. Not surprisingly, the majority of the members on the “Bodybuilding Revealed” forum are male. Nonetheless, we have female members too – which is a great thing, in my...
The Key To Weight Loss Success? Being Accountable…
Tom Venuto discussed its importance in his publication, “The Fifth Element.” Commercial dieting programs like “Weight Watchers” recognize and captilize upon it. What is this elusive “it?” Accountability. Put plainly, when we human beings have to answer for our actions to other human beings, we tend to get a little more motivated. Why? Often, it’s as simple a pure ego. Most of us are a little...
The Joy of Lifting
One problem with working in the bodybuilding industry, is that the focus is relentlessly on…well, bodies. A lot of people lift because they want a leaner, more muscular, better-looking body. Nuthin’ wrong with that: I certainly enjoy my body (and so does my husband). But there’s so much more to it than that – especially for me, as a woman. Quite honestly, it’s seriously cool to be strong. I love being...
Photoshop Phun
No matter how perfect your diet and workout is, you will never be perfect. Ever. You will never look like the beauties gracing magazine covers and advertisements. Don’t even imagine you can go there. I can hear the sarcasm now: “Great, Elissa – that’s reeeeeeeeally helpful advice! Thanks for the encouraging words.” But hey – bear with me for a moment. There’s method to my madness....
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