Linda Fondren is My Hero
Check out the CNN article about her, as well as the video below: According to CNN: Many attribute the success to Fondren’s relentless determination. “She takes no prisoners. She’s committed to weight loss,” said Vicksburg Mayor Paul Winfield, who lost 16 pounds. Today, Shape Up Vicksburg includes a walking club, which draws up to 200 people, and a weekly nutrition class. Fondren’s gym is also open to all...
Creepy Commercial
Ok, Roche gets my vote for creating the creepiest ad evah (!) for a weight loss product. The company’s NZ ad campaign for Xenical virtually equates losing weight with your worst nightmares. [youtube:http://www.youtube.com/watch?v=48aQa4kpvu8] Then again, considering that “anal leakage” is one of the side effects you can get with Xenical, “worst nightmare” might be an appropriate metaphor, after...
Will Biking Prevent Weight Gain? Not Exactly…
I have mixed feelings about reports of a new study just published in Archives of Internal Medicine. On the one hand, there’s some good news: biking for as little as 5 min/day helped to reduce weight gain in premenopausal women over a 16 year period. And 30 min of biking per day was even better. This is good news, as its a good demonstration of the value of regular exercise – not to mention inexpensive, low-impact exercise...
Clash of the Titans
Pepsi – the maker of Gatorade – is still the king of the sports drink market hill – Coca Cola’s Powerade hasn’t even come close to challenging Gatorade’s dominance. But GlaxoSmithKline apparently believes it can succeed where Coke has failed. GlaxoSmithKline is taking on the might of Pepsi’s Gatorade in the US sport beverages market by announcing its intention to launch Lucozade as part of a...
Badvertising
Years ago, John and I used to laugh at the televsion ads for an online computer retail outlet – Outpost.com. The basic theme of the ads could be summed up as: “we want you to remember our name… so we’re going to do something unbelievably offensive to attract your attention” …like tattooing toddlers at a day care center… [youtube:http://www.youtube.com/watch?v=M0n0Dq_AqgI] or setting a pack of...
Teach Every Child About Food
This video of a talk by Jamie Oliver is a bit long… but very much worth watching in full. (h/t Pandagon)
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