Superfruits Aren’t Born: They’re Made
Maybe it’s just me, but I find it interesting to surf around some of the trade publications and articles examining industry trends. These provide me with new perspectives about how and why certain products are marketed. It’s a peek behind the curtain, so to speak. I’m a “science” person, after all…and – in its purest form – science is about creating new knowledge and understanding. ...
Supplement Ad Claim of the Month: “High ORAC”
Antioxidants are “in” – and “superfoods” and supplements are everywhere you look. Naturally, each new one is better than all the others that came before it. And how do you know this? Is it because of human clinical studies? Nope. It’s because it has the highest ORAC score. As one supplement ad sez: “Fruits and vegetables tend to have the highest ORAC values. Per 100 grams – Apples...
Are The Restaurant Chains Really On YOUR Side?
Lately I’ve been reading Morgan Spurlock’s “Don’t Eat This Book; Fast Food And The SuperSizing Of America”. Morgan, if you remember, is the guy who did the “SuperSize Me” movie — which you absolutely must see, if you haven’t already (“SuperSize Me” is a documentary movie where Morgan consumes nothing but McDonalds “food” for thirty days straight, all the...
Time in a Bottle
I have to rendezvous with my husband in a few hours, and have a bunch of things to do before then. I should be in the shower – not hunched over the keyboard. But it’s all Paul’s fault: he got me going on this. What set me off was his previous post: “Mangosteen, Noni, Goji, Zrii Juice…What’s Next?” In the text, Paul linked to an expose on Goji juice, produced by the Canadian Broadcasting...
Mangosteen, Noni, Xango, Goji, Zrii Juice… What’s Next?
Over the years, I’ve been approached a bazillion times about promoting the aforementioned products, and many others. It’s always some kind hearted marketer doing his or her best to ensure I’m “in on the ground floor” of this “opportunity” (and nothing, I’m sure, to do with having me under them in the “commission matrix”). Heaven forbid I miss out on the “wave” of...
Acid-Base Balance: Myths and Realities
If you Google terms like “alkaline diet” or “alkalizing foods” – you’ll come up with page after page of some of the loopiest stuff imaginable. One site proclaims that an “acidic, anaerobic” body encourages the growth of “fungus, mold, bacteria and viruses.” Another provides a laundry list of non-specific symptoms of “acidification” and suggests that stimulants...
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