What Do They Mean By “Wholesome”?
Just like “natural“, “wholesome” is a marketing buzz word. It conveys the impression of “healthy”, but in a noncommittal sort of way. So it’s always worth reading the fine print, to make sure an allegedly “wholesome” food product really merits the description. Like Kraft’s new, “wholesome” Lunchables, for example. But I invite you to scan the rest of the...
Dumb Choices
Last year, I blogged about the new “Smart Choices” labelling system instituted by the food industry to “…help Americans make smarter nutrition choices and improve public health.” It looked ok – in theory – but I couldn’t help noting… It’ll be interesting to see how this plays out…the criteria used for the labelling looks sound enough, but the devil is always in the details. The...
Rice Krispies Boost Immunity?
Needless to state, I rarely stroll down the cereal aisle at the supermarket… it’s been years since I’ve eaten anything more processed than old fashioned rolled oats. Roald Dahl neatly summed up my opinion of most ready-to-eat breakfast cereals in “Charlie and the Chocolate Factory”… “Do you know what breakfast cereal is made of? It’s made of all those little curly wooden shavings you...
45 Million Year Old Beer
Ok, not the beer itself…it’s the yeast the beer’s made from. According to this detailed article in Wired Magazine, a microbrew from the Fossil Fuels Brewing Company in Northern California is being made with a re-animated strain of Saccharomyces cerevisiae extracted from fossil amber from the Eocene epoch. Not exactly “Jurassic Park”, but close… Evidently, the brew is pretty good, too: there’ve...
Robo-Coke
Introducing Coca-Cola Freestyle, the soda fountain of the future. According to the San Diego News Network, test units are being employed in Atlanta, GA and Southern California. They’re planning a nationwide roll-out in 2010. The Coca-Cola Freestyle uses a touch-screen interface that presents consumers with a choice of 18 “parent” brands like Coke, Diet Coke, Coke Zero, Sprite, Diet Sprite, Fanta, Powerade, and more. After...
Real Men Eat Crap
Introducing the new “Wheaties Fuel”… Testosterone swirls around every aspect of Wheaties Fuel’s introduction. General Mills — maker of the most popular brand, Cheerios, and the second-largest cereal manufacturer, behind Kellogg’s — used a panel of only male athletes, including the Indianapolis Colts quarterback Peyton Manning and the Boston Celtics power forward Kevin Garnett, to consult on both the nutritional...
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