Supplement Ad Claim of the Month: “High ORAC”
Antioxidants are “in” – and “superfoods” and supplements are everywhere you look. Naturally, each new one is better than all the others that came before it. And how do you know this? Is it because of human clinical studies? Nope. It’s because it has the highest ORAC score. As one supplement ad sez: “Fruits and vegetables tend to have the highest ORAC values. Per 100 grams – Apples...
Why Do They Make So Much Crap?
Question: There are so many food products that are bad for us out there! Why do food processors make so much crap? Answer: Because they can. That was simple, wasn’t it? But that’s really what it boils down to: food is a consumer item, no different from cars, video games or clothing. And – just as it is in other consumer-driven industries – manufacturers both respond to, as well as create, demand. As always,...
What the Heck is Food Technology?
When my kids were younger, the “Seven Wonders of the World” would sometimes be discussed in school – y’know, the Colossus of Rhodes, the Hanging Gardens of Babylon, the Pyramid of Giza, and so on. Afterwards, they and their classmates would be challenged to come up with a list of 7 modern wonders. Technological achievements like computers, space travel, flight, television and splitting the atom always made...
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