If It Sounds Too Good To Be True…
You know the rest of the saying, of course. What amazes me, however, is the number of people who apparently DON’T know it. ‘Take this recent FTC case, against the marketers of “Chinese Green Diet Tea” and the “Bio-Slim Patch,” for example. A federal district court has ordered the marketers of an herbal tea and a diet patch to pay nearly $2 million to the Federal Trade Commission for making...
Are Warning Labels Supposed To Be Funny?
I was just over at the GNC web site, browsing through their list of popular new weight loss products when I came across Lipo 6 Black Hers. Since I’ve already completed a Lipo 6 Black review, I thought I’d take a quick look at the “just for women” version to see if it confirmed what I suspected… … that it’s a “just-as-expensive-but-slightly-watered-down” version of the original...
Speaking of Exercise Gimmicks… Shoes!
Tara Parker-Pope has an appropriately skeptical post in the NYT about those Reebok “Easy Tone” shoes… here’s the money quote: But the claim that the shoes offer muscle toning is backed by a single study involving just five people, not published in a peer-reviewed academic journal. In that study, done at the University of Delaware, five women walked on a treadmill for 500 steps wearing either the EasyTone or...
FTC Nails Infomercial Scumbags
This time, it’s the “Health Man” and associates, who were peddling the “7 Day Miracle Cleanse Program.” The marketers of the 7 Day Miracle Cleanse Program, a purported herbal colon-cleansing program, have agreed to settle Federal Trade Commission charges that they falsely claimed that their program would cure cancer and other serious diseases. Among other things, the settlements broadly ban them from...
TIME: How Sugary Cereal Makers Target Kids
The Nov. 2 issue of TIME magazine has a great article on the latest report from the Rudd Center for Food Policy and Obesity: “Sweet Spot: How Sugary Cereal Makers Target Kids.” Rudd researchers just finished crunching Nielsen and comScore data — which track television and Internet marketing — to figure out exactly how much cereal advertising kids see. The result: obesity researchers for the first time have hard data...
Spanx For Dudes?
Introducing the RipTFusion, “the revolutionary torso enhancing undershirt.” And no, I don’t believe in Spanx for wimmin, either. What’s the point in pretending to have a better body than you really do? If you need “body shaping” undergarments to look good in clothes, then it’s time to hit the gym.
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