Ad Claims - The UltimateFatBurner Blog

Chlorine Dioxide is NOT a Supplement!

In surfing through the news this morning, I came across the following news item: The Food and Drug Adminstration is warning people not to use a supplement that claims to treat diseases ranging from HIV to acne, after receiving reports it is making consumers sick.  When used as directed,  the FDA says Miracle Mineral Solution (MMS) produces chlorine dioxide, a potent bleach often used in industrial water treatment and stripping...

Read More

The Healthy Skeptic on Colon Cleansing Supplements

Chris Woolston ‘s LA Times column on the claims made for two “colon cleansing” products is a pretty good read: The often-repeated claim that most colons are clogged with 10, 20 or even 40 pounds of impacted material is ridiculous, Inadomi says. He notes that people preparing for a colonoscopy have to take a strong laxative that completely cleans out the colon. Even with this total scrubbing, “they only lose a...

Read More

Deceptive Label Claims #1: “No Preservatives”

As implied in the previous post, supplements aren’t the only products that are marketed using deceptive ads and label claims. The food industry often uses similar tactics… it’s just more subtle. The PR people for most food corporations are Jedi Masters when it comes to manipulating images and telling selective truths; so while they don’t actually tell lies, it’s often hard to see the difference. For...

Read More

Puttin’ Down the Ritz

I was doing my usual “thing” this morning – checking out my favorite blogs while cracking open pistachios (my fave snack) – when my eye was caught by a blog banner ad for “Ritz Crackerfuls.” In addition to a pic of the cracker on the front of the box, there were also images of a stalk of wheat and a chunk of cheese – which illustrated the “Made with Real Cheese!” and “6g of...

Read More

The Makers of “Stiff Nights” Face Stiff Penalties

Sorry – I know it’s a terrible pun, but really… when it comes to sex supps with suggestive names, the jokes kinda write themselves.  According to MLive.com: A Grand Rapids home searched by federal agents has ties to a company that distributes an herb-based sexual enhancement pill, which the FDA has warned consumers about, according to property tax and online records. …The Food and Drug Administration last...

Read More

A Good Way to BOOST Your Sugar Intake

You should always flip over a packaged food product and check out the ingredients and nutritional panel on the back, because THAT’S where the information you need to know is located.  Never, never, never, trust what you read in an ad, on a product website or on the front of the box/bottle/package/container. Here’s a case in point: Nestle’s Boost.  It’s sold as a nutritional drink; and so it is… sorta. If...

Read More