Ad Claims - The UltimateFatBurner Blog

Spa “Fat Melting” Machine Not Shown to be Safe or Effective

Via Lindsay Beyerstein, here’s another “buyer beware” story from the Orange County Register about the LipoTron 3000 – which is promoted in spas/clinics as a non-invasive way to remove stubborn fat deposits. For several years, doctors and medical spas around the country have touted a Fullerton company’s fat-melting device called the LipoTron 3000, or Lipo-Ex, as a revolutionary way for people to slim down....

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Talk About Inflated Ad Claims!

I’ve seen some pretty outrageous claims for supps before, but I think the claims for “Undoit,” an Australian product, take the cake: A WEIGHT-LOSS treatment that claims to allow users to gorge on fatty foods and then “undo it” by taking a specified number of its herbal pills is fighting a push to have it banned by the industry regulator. The “Undoit” pills’ website tells readers they can...

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Sketchers On the Hook for $40 Million in Consumer Refunds

Ha-ha-ha-ha! The Federal Trade Commission announced that Skechers USA, Inc. has agreed to pay $40 million to settle charges that the company deceived consumers by making unfounded claims that Shape-ups would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles. Besides Shape-ups, Skechers also made deceptive claims about its Resistance Runner, Toners, and Tone-ups shoes, the FTC alleged....

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Fererro USA Settles Nutella Lawsuits

Here’s ABC News’ report: No surprises here… as I noted last year: When I was asked about Nutella on the “Bodybuilding Revealed” forum some years ago, I referred to it as “greasy sugar spread,” which is basically what it is. The primary ingredients are sugar and palm oil… the “nut” part runs a very distant third. The Nutella web site claims there are “over 50 hazelnuts per 13 oz. jar.” According to NutritionData.com,...

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Shake Weight Study: It Barely Works!

Lord, how I HATE misleading headlines! Yesterday, I was surfing around teh internets, and a headline at MSNBC caught my eye: “Turns out, the Shake Weight actually does work.”  Naturally, I did a double-take on that one! Like most professionals, I viewed the thing as little more than just a goofy gimmick… could it be that I was wrong? Nope… although I had to read through the bulk of the article in order to...

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James S. Fell Has Internet E-Book Scams Pegged… Almost.

James S. Fell, the author of the “In-Your-Face Fitness” feature in the L.A. Times, has a great column this week: “Friend Through Thick and Thin?” With tongue firmly in cheek, he dissects a stereotypical ad for a weight loss/fitness e-book sold on the internet… and he zeroes in on the “red flags” that any prospective purchaser should be aware of. A sample: You told me you knew the...

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