Sneaky, Rotten, Underhanded, Dirty Tricks Vol I.
A short while ago I received an e-mail offering an invitation to purchase one or more of a small number of remaining bottles of BetaFuel. BetaFuel is distributed by MarqiLife and Brock Felt (who appears as an “unbiased customer” in the before and after shots featured on the BetaFuel web site. You can also see Brock’s pictures featured on the NiteTrim product site as well). BetaFuel happens to be an ephedra-based...
Dishonest Or Incompetent? Your Choice…
For some reason I decided to go check out some of UltimateFatBurner.com’s competitors today; you know – the thinly disguised product promotion sites masquerading as unbiased “review” sites. Not really sure why I decided to do this; some perverse desire to raise my blood pressure, I guess. Anyhow, if you’re subscribed to UltimateFatBurner.com’s newsfeed you’ll be aware that many of the products...
Stacking the Deck: Part II
I’m always getting alerts and newsletters from professional groups in my e-mail…sifting through this stuff is sometimes a pain, but every so often, something worth following up on catches my eye. Like this press release, for example: Aminogen® Triples Rate of Whey Protein Absorption 08/12/2008 WAYNE, N.J.—Triarco Industries announced a clinical study published in The Journal of The International Society of Sports Nutrition...
Looks Can Be Deceiving
Paul and I had an e-mail exchange concerning his recent review of a diet supp called “Prescopodene“. He sent me a link to the site – to me, it looked just like dozens of other internet supp sites I’ve seen. Y’know, the hottie in a bikini; claims of scientific validation; big, eye-catching display fonts, testimonials – the usual stuff. And – of course – there was a picture of a smiling...
Why Am I Not Impressed…
…by this press release? A just-released review article in the Journal of Clinical Hypertension concludes that an increase in potassium coupled with a decrease in sodium may be the most important dietary choice, after weight loss, to reduce the risk of cardiovascular disease. The problem is, most Americans consume about half the recommended daily amount of potassium and double the recommended amount of sodium, putting them at...
Supplement Ad Claims of the Month: “Patented” & “Patent Pending”
I see these terms used in a lot of dietary supplement ads, especially “patent pending.” The implicit assumption is – if a patent has been applied for or granted – it must be effective. Not so. A patent is simply a legally-recognized grant of property rights over an invention, formula, or design. According to the United States Patent and Trademark Office (USPTO), a patent represents: “…the grant...
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