FTC Publishes Guide on Ad Testimonials/Endorsements
Evidently it’s “truth or consequences”… Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long...
Methinks They Doth Protest Too Much…
It’s time for another round of congressional and agency posturing over dietary supplements… particularly those that – in the words of this New York Times article – “illegally contain steroids.” Now Congress is investigating whether laws, health agency resources and manufacturing guidelines are adequate to protect the public from products that illegally contain steroids but masquerade as dietary...
If it Sounds Too Good to be True…
It probably is. Although this lawsuit was filed back in May, it just made it across my radar screen… and it’s too good an illustration of this principle to pass up. Claim to boost testosterone meets class-action lawsuit Posted by Hugo Ottolenghi The company says that its product will boost testosterone levels by 10,000%. The plaintiffs says the product is snake oil marked up to $70 a package. So begins a class-action...
FDA Raids Bodybuilding.com
More evidence of an FDA crackdown on steroid-based supplements. Thursday’s raid followed a two-year criminal investigation into the company and corporate officers, including founder Ryan DeLuca, by the U.S. Food and Drug Administration, according to search warrants filed in U.S. District Court. The searches were conducted at Bodybuilding.com’s headquarters at 2026 S. Silverstone Way, Meridian, and its warehouse off Gowen...
Our New Prowler Arrives Tomorrow!
I got the call today from the freight company – the Prowler that I purchased for John’s birthday (10/8) will be here tomorrow. What’s a Prowler? LOL! It’s a “functional fitness” conditioning tool: a heavy sled that can be pushed along the ground. It’s going to be integrated into our “Play Heart” workout activities. Check it out at the beginning of this vid:...
The Alpha Male Challenge – Week 1
John and I started the Alpha Male Challenge program this week. Although we’re both veteran gym rats, there are elements of this program that we haven’t done for a while, so it was a good change up. It also left us a bit sore, but that’s par for the course. We continued with our usual early a.m. cardio routine for the “Play Heart” requirement. We’ll be adding in other, more “playful”...
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