FTC Report: Marketing To Children
Elissa and I have discussed childhood obesity and its various ramifications on this blog numerous times. As you know, we both believe it is a worrying trend, and one that needs to be addressed- and fast. We’ve also discussed the role of the food industry in this growing trend; with its massive clout and all-pervading advertising campaigns, it has a huge impact upon children’s health.
That said, I highly recommend you have a look at the Federal Trade Commission’s July 2008 Report To Congress entitled “Marketing Food To Children And Adolescents; A Review of Industry Expenditures, Activities, and Self Regulation.”
I recognize this is a large document. However, if you read the “executive summary” and the first 20 pages of the report, you’ll have a pretty good idea of what your kids are up against. $1.6 BILLION in advertising packs a heck of a punch!
