UltimateFatBurner.com: Who We Are And What We Do!

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I will absolutely not buy another diet/fat-burner without going to your website now. Yours is the only one so far in my research that is not tied to selling products at the expense of the consumer.

Thank you for helping out we "poor" consumers and pointing us in the right direction to get some value for our money and efforts. I recommend your website to anyone interested in diet or fat-burning products as an honest voice in the wilderness of pill-pushers.

Sherry (smarti AT olivermcmillan.com)

Whilst searching about diet pills and related matters, I was becoming increasingly frustrated at the complete lack of viable information, and the "push" of whatever drug that website was selling. There was no real 'honesty' in any of it.

THEN I FOUND YOUR SITE!

I am, by nature, extremely cynical of most things on the net, and I am thoroughly impressed with what I have seen so far. THANK YOU for the blatant honesty, it's a refreshing change, and I know a few pills I will most definitely be passing by. I recommend this site to any and all who want serious comparison and debate on anything diet related.

Joliene (kolobstar AT gmail.com)

Since 1999, UltimateFatBurner.com has been one of the few sites on the Net dedicated to bringing you unbiased and science-based reviews of all your favorite (and not so favorite) diet, weight loss and sport supplements. Unbiased, of course, means we're not owned by a supplement company or affiliated with anyone in particular.

We do our own thing, because it's the right thing to do.

Unlike our competitors, our mandate is not the sale of supplements (although we are fans of many of the better products, and of supplementation in the correct circumstances) but the education of our visitor... you! In other words...

We're here to level the playing field... to give you a fighting chance! With UltimatefatBurner.com bookmarked, there's no need to worry that you will fall victim to the outrageous and unsubstantiated claims made by many supplement retailers and manufacturers.

While you're thinking about it, we urge you to bookmark us (just hit "Ctrl-D"), subscribe to our newsletter, tell your friends about us... and then sit back and enjoy the ride while we save you money!

Who we are...

Paul Crane: Author, Founder, Webmaster
	Paul began UltimateFatBurner.com in 1998, after watching a late night infomercial for a weight loss "miracle pill." A dedicated weight lifter with a passion for both sports and weight loss supplements, Paul has built UltimateFatBurner.com into one of the largest and most respected supplement review sites on the Net. Paul is also the author of "The Ultimate Fat Burning Diet Primer" and writes the consumer advocate column for the Real Solutions magazine (right click this click and choose "Save Target As" to read the PDF version of his "Introduction To Fat Burners" article). He owns a sports nutrition franchise in small town Ontario, Canada. Other passions include Japanese motorcycles and Internet marketing (Paul served as Site Build It! Product Manager for SiteSell.com from 2000-2006 and is also the webmaster of No-BS-Marketing.com, Real-Customer-Comments.com, AllJobTraining.com, and BestDietProgramReviews.com).
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Elissa Lowe: Author, Blogger, Scientific & Technical Advisor
	Elissa's credentials are impressive, and we're thrilled to have her on board! She's a former research associate with the University of California at Davis, and the author/co-author of over a dozen articles published in scientific journals (yes, you can find Elissa on PubMed!). Elissa is currently a freelance writer and researcher. She brings her multidisciplinary education and training to her writing on bodybuilding nutrition and supplements. Thanks to Elissa, UltimateFatBurner.com now features a glossary, a section on Functional Foods, a daily-updated blog and an extensive section on Body Building reviews. She's a frequent contributor to our vitamins and minerals section, too.
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Sumita Singh: Contributing Author
	Sumi Singh is an experienced group fitness instructor, personal trainer, full-time public policy manager, and mom to three-year old Shaila. She is also an ISSA Certified Sports Nutrition Specialist, holds her personal trainer certifications from the Aerobics and Fitness Association of America and the International Fitness Professionals Association, and is a Les Mills Group Fitness Instructor. She has her own fitness blog at www.goddessoffitness.com, and is a contributing author at Will Brink's BrinkZone. She has a Bachelor’s degree in Biology from Tufts University and a Masters in Environmental Management from Duke University. Sumi is very passionate about body building and strength training, and enjoys working with clients to find the barriers to their fitness challenges and works to eliminate them. A life-long weight-training addict, some of her most proud fitness accomplishments include: losing all the baby weight just eight weeks after a C-section; bench pressing her own body weight; and placing in her age class in several 5 Ks. Sumi will be trying and reviewing products, as well as writing fitness and supplement-related articles.
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Lisa Eftaxias: Editor, Proof Reader, and Contributing Author:
	A former A.C.E. certified personal trainer and a huge fitness fanatic herself, Lisa makes sure our authors have their "i's" dotted and their "t's" crossed. A proficient writer herself, Lisa will occasionally be adding a variety of "general fitness" articles to UltimateFatBurner.com in the near future. Her most popular article, "Core Training: What It Is And Why You Need It!" can be reviewed by clicking here!
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Amie Gantt: "In The Trenches" Product Tester
	A career dieter, Amie has tried every program going. She's gone "all citrus", toyed with the Atkins program, become a vegetarian (for a short time only, Amie likes her rare steaks), experimented with the Slim Fast and Weight Watchers programs, plus too many others to mention. Amie boasts a red belt ranking in Tae Kwon Do, and is not afraid of rolling up her sleeves and working hard in the gym. We thought she'd make a great addition to our team, testing products and programs and reporting on her experiences. You can read Amie's first article, documenting her experiences with Hoodia, by clicking here! She's also reviewed the Diet Power diet software -- you can read about her experiences and conclusions here!
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What do you want to do?

- UltimateFatBurner.com is proud to offer you hundreds of science-based supplement reviews. If you know the name of the product you want to investigate, or you want to browse a list of all the supplements reviewed on this site (includes vitamins, body building supplements, functional foods, fat burners etc), this is the option for you. Click the "Search Supplement Reviews" link directly to the right to be taken to a new page where you can search and/or browse listings. Alternatively, you can use the search box at the top right of this page.
- If don't you know the name of the product you are looking for, but are instead looking for a product recommendation based on certain preferences or symptoms, slide your mouse over the text to the right and drill down until you find the option that best suits your needs. Click on that option to continue.

UltimateFatBurner.com has a growing inventory of informative videos. If you prefer getting your information in video format, this option is for you.

- Not sure where to begin? Why not start by investigating some of our most popular pages?
- Because the nutritional supplement industry is very loosely regulated, it is a fertile breeding ground for fraudulent behavior. UltimateFatBurner.com features three "Walls of Shame"; the first highlights companies that have poor ratings with the Better Business Bureau and established track records of poor customer service and deceptive billing tactics. The second highlights a list of companies that have used the threat of lawsuits to attempt to get us to remove or alter our reviews. The third lists companies have violated copyright laws by stealing our content and passing it off as their own.
- Have you been ripped off by a supplement company? Were you treated poorly, ignored, refused a refund, overbilled or billed on a regular monthly basis without your consent? You're in the right place. Just move your mouse to the right, and in one swift quick click, we'll show you how to complain to the appropriate authorities, as well as provide you with some crucial "need to know" information to prevent anything like this ever happening again.
- A successful weight loss protocol includes a smart diet and exercise program. We've reviewed many, but this selection contains a few of the better ones worth investigating.

Legend: Place your mouse pointer over each icon for an explanation of each accompanying heading. Place your mouse pointer over each title heading to "drop down" additional options. Click on the one that interests you (not all titles have additional options; in this case click the heading in question).

Why we are different...

Since 1999, our visitors have been trusting our science-based reviews (why should you care about science?) to provide them with the real skinny on weight loss, dieting, and sport nutrition supplements. Unlike our competitors, our mandate is not the sale of supplements (we are fans of good products though, and will make a recommendation should the circumstances merit), it's the education of our visitor... you!

UltimateFatBurner.com is supported by advertising, not by product sales. This allows us to present a real, unbiased synopsis of each product we review. And check our real visitor comments too. These aren't the manufactured testimonials that you'll see elsewhere on the Net. They are real comments from real, often angry people -- visitors who have used these products, and often, aren't too darn happy about it.

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UltimateFatBurner.com: Who We Are And What We Do!

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