UltimateFatBurner.com: Who We Are And What We Do!

You've seen them... the "review" sites masquerading as unbiased sources of diet and supplement information. They have names like "consumer-this" or "watchdog-that", and while they purport to be some sort of consumer advocate group looking after your best interests, their mandate is a simple one...

To promote and sell the products with which they are affiliated (have you ever wondered why so many glowing product reviews?).

Since 1999, UltimateFatBurner.com has been one of the few sites on the Net dedicated to bringing you balanced reviews of all your favorite (and not so favorite) diet, weight loss and sport supplements.

Unlike our competitors, our mandate is not the sale of supplements (although we are fans of many of the better products, and of supplementation in the correct circumstances) but the education of our visitor... you! In other words...

We're here to level the playing field... to give you a fighting chance! With UltimatefatBurner.com bookmarked, there's no need to worry that you will fall victim to the outrageous and unsubstantiated claims made by many supplement retailers and manufacturers.

Book mark us (just hit "Ctrl-D"), subscribe to our newsletter, tell your friends about us... and then sit back and enjoy the ride while we save you money!

Who we are...

Founder, author and webmaster: Paul Crane. Paul began UltimateFatBurner.com in 1998, after watching a late night infomercial for a weight loss "miracle pill."

A dedicated weight lifter with a passion for both sports and weight loss supplements, Paul has built UltimateFatBurner.com into the largest and most popular fat burner review site on the Net. Paul relies heavily upon research and clinical journal references to add credibility to his material.

Paul is also the author of "The Ultimate Fat Burning Diet Primer" and writes the consumer advocate column for the Real Solutions magazine (right click this click and choose "Save Target As" to read the PDF version of his "Introduction To Fat Burners" article).

He owns a sports nutrition franchise in small town Ontario, Canada. Other passions include Japanese motorcycles and Internet marketing (Paul served as Site Build It! Product Manager for SiteSell.com from 2000-2005).

Contributing author: Elissa L. Pratt-Lowe. Elissa's credentials are impressive, and we're thrilled to have her on board! She's a former research associate with the University of California at Davis, and the author/co-author of over a dozen articles published in scientific journals.

Elissa is currently a freelance writer and moderator for the "Brink's Bodybuilding Revealed" and "Fat Loss Revealed" forums. She brings her multidisciplinary education and research skills to her writing on bodybuilding nutrition and supplements.

Elissa's primary responsibility will be to help expand the Body Building section of UltimateFatBurner.com, building it into a world-class sports supplement information resource. Some of her recent reviews include Molecular Nutrition's X-Factor, BSN's NO-Xplode and LG Science's Methyl-1 D.

Editor, proof reader, and contributing author: Lisa McFaul. A former A.C.E. certified personal trainer and a huge fitness fanatic herself, Lisa makes sure our authors have their "i's" dotted and their "t's" crossed.

A proficient writer herself, Lisa will be adding a variety of "general fitness" articles to UltimateFatBurner.com in the near future.

Lisa's first article, "Core Training: What It Is And Why You Need It!" can be reviewed by clicking here!

"In the trenches" product tester: Amie Gantt. A career dieter, Amie has tried every program going. She's gone "all citrus", toyed with the Atkins program, become a vegetarian (for a short time only, Amie likes her rare steaks), experimented with the Slim Fast and Weight Watchers programs, plus too many others to mention.

Amie boasts a red belt ranking in Tae Kwon Do, and is not afraid of rolling up her sleeves and working hard in the gym. We thought she'd make a great addition to our team, testing products and programs and reporting on her experiences.

You can read Amie's first article, documenting her experiences with Hoodia, by clicking here! She's also reviewed the Diet Power diet software -- you can read about her experiences and conclusions here!

Want to learn more about fat burners? Industry professional Will Brink reviews dozens of top weight loss products in his superb "Fat Loss Revealed" Click here to read my review! Click here to visit the Fat Loss Revealed web site!

Have you been the victim of a product that makes exaggerated claims? Launch a complaint!

US visitors should submit a complaint to the US Federal Trade Commission!

Canadians, submit a complaint at the Canadian Competition Bureau!